The potential of the prodigal child is getting realized. The potential and the performance are getting closer by the day. From the sidelines internet as medium for marketing is beginning to take center stage. The compelling and growing numbers, supported by ever increasing quality of products and services, is helping marketers reap the benefits of a medium whose fundamentals were never in question.
Internet using population is India was 71 million people in 2009.
- Facebook has more than 500 million users making it the third largest country after China and India.
- 15 million people in India on Facebook of which 30% in the NCR region.
- Internet advertising in India at grow at 20% CAGR over the next five years ( INR 6 billion in 2009 to INR 15 billion in 2014) *
- Online video ad has 85% recall as compared to 54% recall of TV ad.*
