There has been a significant rise in the use of social media in organizations.There have been mixed results with quite a few organizations complaining of not getting the desired results.
One of the key issues that we see, is a tools approach to social campaigns.Most organizations are taking the route of choosing the tools before laying down a framework for engagement, and plans to sustain the engagement.
Because of this a lot of social campaigns lose steam midway. In the white paper below we have tried to bring our strategic use of facebook…
- Making a business Process Social
- Develop a process designed to deliver
- Engagement model should be focussed on achieving the defined benefits
- Develop a content plan that is sustainable and in line with the core theme.
- Develop a deep understanding of the tool.
