Web Analytics

The internet in general and your website in particular have become the most visible face of your business. There has been an increased focus from companies to understand how the media is working from them. The internet journey doesn’t anymore end with saying “ WE HAVE GOT OUR WEBSITE DONE”. It has fast become a central strategic tool for business development and brand building. It helps that the medium is by its design highly measurable, giving the companies rare insights into how their brands are being perceived and consumer behavior. The gradual acceptance of your website as living , working business force has been a reason for development of web analytics.

What are clients asking us?
•    What’s the source of traffic on my site?
•    Why are the visitors not converting into prospective leads?
•    How is reputation as compared to my competitors?
Our Approach
We are suggesting our clients a holistic approach, which begins by helping them understand the potential size of their business on the internet. Based on this we also tell our clients how their competitors look when customers are presenting these business opportunities. This is followed by an in-depth analysis of their website to understand customer behavior and approaches to improve the
Onsite Analytics
We built our website with a purpose. Are you equipped to measure and monitor whether those objectives are being fulfilled. Your website brings to you real customers, investors and other stakeholders. Your website could potentially answer very large number questions, for which you always wanted answers. Where did my customers come from, was I able to retain the customers attention, did the visitor convert into a lead and many such questions.
Our analytics services are geared to provide you the insights that you always needed.

Competitor Analysis
Competitor analysis has always been a core to corporate strategy. While traditionally companies have been doing this exercise under a framework that has essentially been driven by the offline mediums. The rise of internet has opened a new front to understand the competitor behavior. We provide a comprehensive solution by profiling your competitor in terms of his usage of the internet branding and marketing.

Reputation Monitoring

The new age internet has brought Customer journalism to the fore. There are a large number of consumers who actively participate on the internet to discuss product, services and companies at large. It has brought another set of challenges to the companies, keeping an eye on what’s being written about them. On the benefits side of it, it brings you newer customers, who are being influenced about your products and services by a large community of users who are being now termed as Influencers. It brings large business benefits by engaging with this influencer community, by educating them about your products, services and values. On the flip side, if you are not monitoring the internet your brand maybe getting battered without you being aware of it. We offer a wide array of services for monitoring your brand online, with some of best reporting mechanisms.