Search Marketing

The power of search as an influence on your business is one of the most defining aspects of the rise of internet. With newer websites coming daily , what’s the possibility of you being visible to your potential customers. So just having a website is not enough. The key is to be are visible on the search engine result pages (SERP). There are a variety of solutions to help businesses ensure that they stay visible by using a variety of solutions like Search Engine Optimization (SEO) ,Paid Placements, Contextual advertisement and Banner advertisement.
The larger space of internet marketing is a strategic mix of all the above. Unyscape has been providing its clients a cost optimized and situation tailored solutions spanning across the spectrum of services.
We have worked with a wide array of customers and our approach has been to stay focused on core business benefits. The benefits matrix we propose is extremely result centric.

What are clients asking us?
•    We want to increase our visibility across a wide array of searches.
•    When we designed our site we did not keep in mind how search engines work.
•    We are launching a new service , new products and we want to leverage search to bring traffic to our site.
•    A new event is coming up , like admissions in colleges, a festival season etc, where we expect large people to search specific things, we want to capture the attention of the potential customer.

Our Approach

Our approach to search assignments is based on a iterative model where key emphasis is on research and effectiveness of the search optimization. While we do provide individual offerings on PPC and SEO, we suggest to our clients a hybrid solution based on the scenario that we are targeting. We typically approach us assignments as below

•    Preliminary scenario assessments – which incorporates a basic business understanding of the scenario we are trying to handle alongside scope of the business search.
•    Assessment of the current state of your website in particular and your web presence in general.
•    Identify the goals of the assignment in discussion with the client. We appreciate that these goals should be highly measurable.
•    Devise search strategy which will include components of pay per click (PPC) and Search Engine Optimization (SEO). The possible approach could be a hybrid of the solutions.
•    Create a metric for measuring the results at defined intervals.
•    Optimize the plan continuously to seek greater ROI of the assignment.